INNISFREE
GREEN TEA skincare
Art Direction, Graphic Design, Project & Production Management
OVERVIEW
Innisfree is a Korean skincare brand known for their star product, Green Tea Seed Serum.
Twice a year, I was faced with the creative challenge of bringing newness to a top selling, but mature product.
There was also the added challenge of creating variations for different types of fixtures and window formats.
INSPIRATION / MOODBOARD
Innisfree’s aesthetic includes using wood and rocks (preferably volcanic porous ones) in their displays.